Welcome to Chir Sarathi!

The nature of the universe is always transitory—even in our understanding. In one way of looking at it, no two moments are the same; nothing is predictably defined. Even what we call a “moment” is itself not defined. But again, looking at the same universe in another way, it appears everything is pre-defined, every moment is certain irrespective of our wills and efforts. Time is stagnant, and everything comes down to our way of perceiving, which makes us see all changing.

Hence, the universe itself keeps transitioning in these two ways in our perspective.

Take your time, don’t stress yourself a lot, don’t be in a hurry; everything will be alright in the end.

My real name is Krishna K— a product manager by profession, and have co-founded a bootstrapped start-up early in my career. I’ve built D2C products from scratch, driving adoption, engagement, and revenue growth, navigating both early-stage chaos and the exhilarating 1-to-10 scale-up journey.

If you love discussing products, ideas, or anything that sparks curiosity, feel free to reach out. I’m always up for conversations that expand perspectives and create value for both sides.

I also share my thoughts in blog and quote form—bite-sized reflections borrowed from books, people, stories, and observations. I don’t claim originality, only the joy of being a grateful benefactor of great knowledge. Click the Food for Thought button above to explore. I also make videos on these very same subjects on my YouTube channel- Chir Sarathi.

Outside of work, you’ll find me trekking in the Himalayas, swimming, or in meditation (sometimes just staring into the abyss of my own thoughts). My spiritual curiosity often leads me to explore different religions, mostly Indian philosophies. Religions, philosophy, psychology, and physics are my areas of exploratory interest. And yes, I’m a die-hard MS Dhoni fan—because, well, who wouldn’t want a captain cool mindset in life?

Ātman and Brahman are absolutely equivalent.